On Jan. 27, 35 students from ZJU’s School of Management and School of Computer Science and Technology arrived at Singapore University of Technology and Design (SUTD) for the 2019 Design + Innovation Singapore Winter Program. In the following week, they were brought through an innovation process that helped them better understand and practice user-centric design thinking.

Organized by ZJU’s School of Management, the workshop aims to provide students with a unique design and innovation experience. “The curriculum covered the whole process of design and some knowledge of management, enabling students of both schools to develop their strengths. For students from the School of Management, the experience was a good opportunity to reach out to new areas. I realized that design can really be found everywhere,” said participant GUO Wenjie.

During the workshop, students worked in teams to conduct research and interviews and complete low-fidelity prototypes. “Although time is limited, we enjoyed generating fresh ideas with team members from other majors,” said another student ZHENG Meiting. “Any design is based on real needs. You need to open up your eyes, pay attention to details and put yourself in the users’ shoes”

Source: School of Management